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Sullivan Fresh Markets Bring Back Incentives & More Market Sites

Sullivan Fresh Markets Bring Back Incentives & More Market Sites

SULLIVAN COUNTY, NY — The start of summer welcomes back Sullivan Fresh Farmers’ Markets for the season. Sullivan Fresh's mission is to make fresh fruits and vegetables affordable and easily available to communities in Sullivan County through outreach, incentives, nutrition education, cooking demonstrations, and multi-lingual materials, while creating a sustainable sales market for local farmers. At the Monticello Farmers Market, Liberty Farmers Market, and the Sullivan Fresh Market-on-the-Move, you can pay your way using Supplemental Nutrition Assistance Program (SNAP/EBT) benefits, Farmer Market Nutrition Program (FMNP) Checks, and Senior FMNP. Those using SNAP/EBT benefits at the market receive almost triple the buying power with programs like Fresh Connect and New York State Double Up Bucks!

The Liberty Farmers’ Market, operated by Catskill Mountainkeeper, runs every
Friday 3-6PM from June 17 – September 23.

The Monticello Farmers Market, operated by Sullivan Fresh, runs every Thursday 10AM-1PM from June 30 -
September 29.

Sullivan Fresh Market-on-the-Move July - October:
1st & 3rd Tuesdays: Garnet Health in Harris 11:30AM-1:30PM
2nd & 4th Tuesdays: Sullivan County Public Health in Liberty 11:30AM–1:30PM
Wednesdays: Woodridge Municipal Lot 10:30AM-12:30PM & Fallsburg Town Hall
Thursdays: Community Church of Wurtsboro 10:30AM-12:3oPM
Fridays: Woodbourne Municipal Lot 10-11:30AM & Loch Sheldrake Public Lot 1-

Visit for a complete schedule.

How Incentive Programs Work: When customers arrive at the market, they can go to the info booth and swipe their SNAP/EBT/P-EBT card for the amount they plan to spend. They will then receive funds in $1 SNAP tokens to use at vendor booths or directly at the Sullivan Fresh mobile farmers’ market. For every $1 of EBT, the market will MATCH your tokens (with a maximum a $20 match per shopper, per day). For every $5 of EBT, customers will also receive an extra $2 dollars in Fresh Connect checks.

Customers can visit any vendor selling SNAP-eligible products (such as fruits, vegetables, breads, meats, eggs, cheese, etc.) to make your purchase. No change will be given for SNAP tokens. Extra market match can be used to buy fruit, vegetables, herbs, mushrooms, and vegetable plant starts from vendors.

FMNP and Senior FMNP are once per season coupon books with a $25.00 value that qualified customers can use on fresh fruits and vegetables. Seniors may contact the Sullivan County Office for the Aging, and Women, Infant, Children (WIC) participants can contact Sun River Health in Monticello.

Sullivan Fresh Bucks are a new currency through Sullivan RX, a produce prescription program for fresh farm products. Customers that attend wellness related demos, classes, or activities at Sullivan Fresh Markets will receive $2 to $20 in Sullivan Fresh Bucks to spend on vegetables, fruits, meats, eggs, and dairy at the markets. Upcoming wellness opportunities can be found on Sullivan Fresh on social media and the markets. Sullivan RX is made possible in collaboration between the Sullivan County Rural Health Network and Cornell Cooperative Extension Sullivan County.

Farmers’ market incentive programs are a win-win. Customers have improved access to tasty, local produce while the farmers have increased direct sales. Farmers’ markets provide great value for shoppers, keeping more money in customers’ and farmers’ pockets.

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