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10th Anniversary Subzero Heroes ice jump set for Feb. 8 in Highland

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January 15, 2020
HIGHLAND - On Saturday, Feb. 8, the Alzheimer’s Association Hudson Valley Chapter will hold its 10th annual Subzero Heroes ice jump at Berean Lake.

The event will feature a costume contest, and participants will have access to a variety of refreshments including hot cider from Minard Farms Beverage Company, a hot chocolate bar with marshmallows from Hudson Valley Marshmallow Company and gourmet soup by Culinary Institute Chef Scott Swartz and his students. A drone operated by Shawn Jollie of VisionAir Photography will fly overhead and photograph jumpers from above.

Heroes, who must raise a raise a minimum of $200 to take the plunge, will jump into the lake to show their support for families living with Alzheimer’s and other forms of dementia. Heroes are assisted by Sidekicks, who do not jump themselves, but help with fundraising and stand by with towels for the Heroes as they emerge from the water. How much money teams raised will determine the jumping order, with the top fundraisers getting in and out of the water first.

 “We’re so excited for our 10th anniversary,” said Event Manager Lauren Voorhees. “We are always so grateful to our Heroes, Sidekicks, sponsors, volunteers – and everyone else who helps make this event such a success.”

Those who would like to support the cause by backing a Hero may visit, to  make a donation. Sponsorships for the 10th anniversary event are also available; contact Lauren Voorhees at for more information.

Subzero Heroes started in February 2010, when 25 Heroes jumped into a frozen lake as approximately 80 others watched. The event has expanded dramatically since then, and more than 1,000 people are expected to participate this year.

About the Hudson Valley Chapter
The Hudson Valley Chapter serves families living with dementia in seven counties in New York including Dutchess, Orange, Putnam, Rockland, Sullivan, Ulster and Westchester. To learn more about programs and services offered locally, visit

About the Alzheimer’s Association
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Its mission is to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected and to reduce the risk of dementia through the promotion of brain health. Its vision is a world without Alzheimer’s. Visit or call 800.272.3900.
Dugan Radwin, Communications Manager
(845) 454-3565

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